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Positive Radio,

Positive for Business

Deeply trusted by our communities, we offer scalable, affordable sponsorship solutions that reach audiences locally and nationally, through digital and radio channels.
Join our sponsors already growing a new audience
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Why sponsor PositiveMedia?

Affordable
packages start from only $1,200!

View our pricing options
Flexible
from hyper-localised to fully national, choose your location, target audience and radio/digital mix
Discover our services
Effective
our offering of radio plus digital marketing delivers far better outcomes than just radio or just digital
Read our FAQs

Reach a growing, loyal audience 

PositiveMedia's sponsorship network fosters trust, boosts engagement, and delivers results that traditional commercial advertising simply can't match.

1 million+

Monthly listeners*

67%

Visit sponsor websites

6

Metropolitan stations

20+

Regional stations
*McNair National Listener Survey 1 2024 + 250,000 monthly podcast downloads
Services

Promote your brand to multiple audiences

Our sponsors can advertise over multiple platforms. Reach a national audience or only pay for the customers you can service.
Radio coverage
Melbourne to nationwide coverage featuring favourite lineups reaching 777,000 listeneners every month.
Outdoor broadcasts
A radio station broadcast live from your event, new store or existing location
Nine news simulcast
Our broadcast of Nine news, reaching a captive audience every night at 6pm, exclusive to 89.9 The Light.
Podcasts
Advertise nationally to 225,000 listeners of our 'Toward Understanding' podcast

“Zonzo Estate has been in partnership with PositiveMedia for over 5 years now, and we love working with the team. Jenny is our main point of contact, and she is always a delight to work with, ensuring that we get the best out of our partnership together. We appreciate the support from the team and the positive work they do for the wider community.

Victoria Halkias
Marketing & Communications Manager,
Zonzo Estate

“89.9 TheLight serves as a great platform to promote the Show with Victorian audiences across the airwaves. The team at PositiveMedia are creative and collaborative which makes working together to create engaging compaigns a pleasure.”

Andy Vo
Sponsorship & Partnerships Specialist,
Melbourne Royal

“Our partnership has enabled Micron21 to grow its business through both The Light’s listeners and partners. We have become one of Australia’s fastest growing domain providers thanks largely our sponsorship arrangement.”

Sheldon Dyer
Head of Commercial,
Micron21

“The PositiveMedia team was very professional and accommodating in using one of our franchisees for a voiceover as per our request, they have been excellent in communication and we reached a whole new audience thanks to them.”

Joel Kleber
Chief Digital &
Marketing Officer,
Jim's Group
Support

Frequently asked questions

Save time and find everything you need to know about Positive Media.
Will I need to come to your office to get my campaign ready?

When you engage PositiveMedia for your sponsorship campaign, we can handle the entire process for you.  Generally, we will script, voice record and schedule your content for you.  Of course, we consult with you along the way, making sure that you are happy with our creative before it goes to air.

Can you advise me on marketing tactics, such as radio/digital mix, which shows to sponsor, how frequently my messages should go out, etc?

Our team of marketing specialists can help you design a campaign that is optimised for you.  Considering your sponsorship goals and your budget, we can help with recommendations about the optimal frequency of messages, the best shows, podcasts or digital platforms to carry your message, and the best kind of creative to bring your message to market.

Will I need to come up with creative content, graphics, that kind of thing for my sponsorship?

PositiveMedia can handle all aspects of the creative process for you.  We can use any branding or other assets you already have, or we can come up with new design elements for you as part of the process.  We can cover it all for you.

Can PositiveMedia provide any services for free or heavily discounted to faith-based not-for-profits?

PositiveMedia provides high value sponsorship opportunities from a surprisingly low price point for all types of organisations.  This includes commercial businesses, not-for-profits, faith-based business operations, and churches.  

We may in some cases be able to offer discounts on sponsorship packages on a case by case basis depending on the sponsorship package under consideration.  View our pricing page to see just how much you can do for your budget.  And as always, please feel free to contact us for more details.

How is PositiveMedia funded?

Positive Media Ltd. is a not for profit company limited by guarantee.  We are registered with the Australian Charities and Not-for-profits Commission (ACNC).  As a community radio station our income comes from a combination of listener and supporter donations (65%) and sponsors / in kind service providers (35%).  As a sponsor you are not only bringing your message to our audience, you are helping support a station that exists to bring love, help and support to our Melbourne community.

Are there any constraints on what or who you will accept sponsorship from?

PositiveMedia is a highly trusted brand built on a foundation of positive and uplifting content.  To maintain that trust and positivity, we will not engage in promotion of products, services or brands that we judge to be contrary to our brand.  This includes gambling, adult content/services, and organisations using symbology or selling products or services that may be seen as anti-faith.  Our team can advise you on your brand suitability for PositiveMedia sponsorship – contact us today.

Can I talk about my product or service on air?

Our broadcast licencing obligations mean that what we present on air must be highly curated, so we are not able to invite sponsors to go live to air.  However, our creative process around developing content for on air and digital campaigns is very open to your input and may include messages directly from you or your brand representatives. 

Can I get your on-air team to be ambassadors for my brand?

Our presenters are genuinely passionate about being ambassadors for brands that align with our values.  If we find that our vision and goals resonate, we’d be thrilled to actively champion your brand as part of our partnership. 

Can I get your on-air team to speak at my event?

Our presenters love to speak at events for brands which align with our core values.  We’d be delighted to discuss speaking opportunities to help draw your audience and bring value to your event.

Can I promote my products or service on your social media platforms?

Positive Media can provide options to promote your brand via our social media channels as part of a broader sponsorship package.  Contact us today for more details.