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Frequently asked questions

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Will I need to come to your office to get my campaign ready?

When you engage PositiveMedia for your sponsorship campaign, we can handle the entire process for you.  Generally, we will script, voice record and schedule your content for you.  Of course, we consult with you along the way, making sure that you are happy with our creative before it goes to air.

Can you advise me on marketing tactics, such as radio/digital mix, which shows to sponsor, how frequently my messages should go out, etc?

Our team of marketing specialists can help you design a campaign that is optimised for you.  Considering your sponsorship goals and your budget, we can help with recommendations about the optimal frequency of messages, the best shows, podcasts or digital platforms to carry your message, and the best kind of creative to bring your message to market.

Will I need to come up with creative content, graphics, that kind of thing for my sponsorship?

PositiveMedia can handle all aspects of the creative process for you.  We can use any branding or other assets you already have, or we can come up with new design elements for you as part of the process.  We can cover it all for you.

Can PositiveMedia provide any services for free or heavily discounted to faith-based not-for-profits?

PositiveMedia provides high value sponsorship opportunities from a surprisingly low price point for all types of organisations.  This includes commercial businesses, not-for-profits, faith-based business operations, and churches.  

We may in some cases be able to offer discounts on sponsorship packages on a case by case basis depending on the sponsorship package under consideration.  View our pricing page to see just how much you can do for your budget.  And as always, please feel free to contact us for more details.

How is PositiveMedia funded?

Positive Media Ltd. is a not for profit company limited by guarantee.  We are registered with the Australian Charities and Not-for-profits Commission (ACNC).  As a community radio station our income comes from a combination of listener and supporter donations (65%) and sponsors / in kind service providers (35%).  As a sponsor you are not only bringing your message to our audience, you are helping support a station that exists to bring love, help and support to our Melbourne community.

Are there any constraints on what or who you will accept sponsorship from?

PositiveMedia is a highly trusted brand built on a foundation of positive and uplifting content.  To maintain that trust and positivity, we will not engage in promotion of products, services or brands that we judge to be contrary to our brand.  This includes gambling, adult content/services, and organisations using symbology or selling products or services that may be seen as anti-faith.  Our team can advise you on your brand suitability for PositiveMedia sponsorship – contact us today.

Can I talk about my product or service on air?

Our broadcast licencing obligations mean that what we present on air must be highly curated, so we are not able to invite sponsors to go live to air.  However, our creative process around developing content for on air and digital campaigns is very open to your input and may include messages directly from you or your brand representatives. 

Can I get your on-air team to be ambassadors for my brand?

Our presenters are genuinely passionate about being ambassadors for brands that align with our values.  If we find that our vision and goals resonate, we’d be thrilled to actively champion your brand as part of our partnership. 

Can I get your on-air team to speak at my event?

Our presenters love to speak at events for brands which align with our core values.  We’d be delighted to discuss speaking opportunities to help draw your audience and bring value to your event.

Can I promote my products or service on your social media platforms?

Positive Media can provide options to promote your brand via our social media channels as part of a broader sponsorship package.  Contact us today for more details.

Questions about our services

Everything you need to know about our service offerings.
What is the process if I go ahead with sponsorship?

The process to get your messages live is super easy.  Our team will contact you to discuss the core messages you want to share and your goals for the campaign.  We will then develop creative concepts for you to consider, including script copy, background music, jingles, graphics for web and socials presence, and so on.  Once you have reviewed and approved the concepts, we will develop final  creative assets.  We will agree the start and end dates for your campaign, message frequency, and reporting dates.  Then we’re good to go!

How many times will my sponsorship message come out per day?

How frequently your message is broadcast is a function of your goals and your budget.  For example, if you are looking to generate an audience for an event, we may recommend a shorter campaign with higher message frequency, whereas a longer term brand awareness campaign is more likely to run for a longer period but with fewer messages per day.  Our team are experts at constructing the optimal frequency for you.

What is the full range of sponsorship options open to me?

PositiveMedia offers a wide range of products suitable for sponsorship, including:

  • Radio coverage – from Melbourne only to nationwide coverage
  • Nine News simulcast coverage
  • Weather sponsorship – own the weather!
  • Events – our face at your place
  • Outdoor broadcasts – 89.9 broadcasts from your place
  • Podcasts – get national coverage
  • ReachLease – digital marketing to our audience
Can I get your presenters to talk about my product or service on air?

One of the most effective forms of messaging is by a live read, a format where our hosts promote your offering as part of their show presentation.  This attaches the extraordinary trust our listeners have of our presenters to your product, service and brand.

Questions about our pricing

Everything you need to know about our plans and pricing.
Can PositiveMedia provide any services for free or heavily discounted to faith-based not-for-profits?

PositiveMedia provides high value sponsorship opportunities from a surprisingly low price point for all types of organisations.  This includes commercial businesses, not-for-profits, faith-based business operations, and churches.  

We may in some cases be able to offer discounts on sponsorship packages on a case by case basis depending on the sponsorship package under consideration.  View our pricing page to see just how much you can do for your budget.  And as always, please feel free to contact us for more details.

How is PositiveMedia funded?

Positive Media Ltd. is a not for profit company limited by guarantee.  We are registered with the Australian Charities and Not-for-profits Commission (ACNC).  As a community radio station our income comes from a combination of listener and supporter donations (65%) and sponsors / in kind service providers (35%).  As a sponsor you are not only bringing your message to our audience, you are helping support a station that exists to bring love, help and support to our Melbourne community.

Still have questions?
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